Case Studies
Rewine® technology
Rewine® technology is wine infotainment software that combines technology and tradition to turn wine tasting into an interactive, engaging and educational experience.
It is designed for wineries, wine bars, restaurants, hotels, with the aim of increase loyalty and differentiate the wine offering through the intelligent use of technology.
It is designed for wineries, wine bars, restaurants, hotels, with the aim of increase loyalty and differentiate the wine offering through the intelligent use of technology.
The challenge
Rewine approached Doozy with an ambitious goal: to digitise the wine-tasting experience while preserving the human, cultural and emotional value it represents.
Key requirements included:
Key requirements included:
- create a tablet-friendly, intuitive and ready-to-use web platform;
- content management multi-tenant, customised by language and brand of individual customers;
- mechanisms of gamification with interactive quiz and issue of PDF certificates;
- integration with hardware (wine dispenser) in the «Automatic» version;
- scalability and ease of deployment even for new licensees.
The Doozy Solution
a tailor-made platform.
Doozy has developed a tailor-made platform designed to be modular, efficient and easily deployable:
Web App
Built in Vue.js with kiosk mode for a smooth tablet experience.
Laravel Backend
Multi-tenant for centralised management of content, customers and configurations
White-label system
With customisation of logo, colours and text for each installation
Administrative Dashboard
For Rewine with statistics, customer management, and content control.
Hardware support
For the Automatic version with integrated Wineemotion dispenser.
AI Integration
A central pillar of the project is the integrated artificial intelligence engine:
- Automatic wine card generation and storytelling (description, producer, pairings) from just three pieces of information: wine name, vintage and winery.
- The AI system is built on internal models trained on an extensive wine database to ensure narrative quality and technical accuracy.
- The backend interface allows the Rewine team to refine or regenerate content with one click - drastically reducing production time for data sheets.
Infotainment & Sommelier Game
The user experience was enriched with infotainment elements, with a focus on gamification:
Sommelier Game
Multiple-choice quiz with progressive questions, issuing of PDF certificate and possibility of social sharing;
Wine sheets
Interactive with technical information, storytelling and matching;
Experiential paths
Guided tours designed to engage even less experienced users.
These tools enable establishments adopting Rewine to offer an educational and memorable experience, increasing dwell time and customer satisfaction.
The Result
Thanks to this collaboration:
Operational scalability
New customer activatable within 48h, reduced support due to autonomous customer interface.
Differentiating experience
Gamification and white label design create high loyalty value.
Effective monetisation
Annual licences with automatic upgrades and the possibility of cross-selling through collected data.
Conclusion
The Rewine case shows how Doozy can accompany companies in the creation of tailor-made, market-ready and scalability-oriented digital products.
From the integration of artificial intelligence to the detailed user experience, every component is designed to deliver real, measurable and lasting value.
From the integration of artificial intelligence to the detailed user experience, every component is designed to deliver real, measurable and lasting value.