Case Studies
Robertaebasta
Robertaebasta, a renowned gallery of antiques and modern antiques, is a real point of reference for collectors and enthusiasts. Founded and managed by Roberta Tagliavini, famous antique dealer and TV face of the programme Cash or Trash - Chi offre di più?, broadcast on Nove.
The gallery is an institution that combines passion, experience and expertise in the field, consolidating its influence also online thanks to its official website, which serves not only as a showcase, but as a true extension of Roberta's philosophy.
The gallery is an institution that combines passion, experience and expertise in the field, consolidating its influence also online thanks to its official website, which serves not only as a showcase, but as a true extension of Roberta's philosophy.
The challenge
The priority was to convey the professionalism and elegance of Roberta and her gallery in a digital platform consistent with her image.
The site was to become an experience where every detail spoke of his passion for antiques and the care that characterises his work, offering an environment that would engage collectors and enthusiasts.
The aim was to create a virtual place that was not only functional and intuitive, but also reflected the authenticity and sophistication of the brand, making interaction with the gallery a unique experience, even online.
The site was to become an experience where every detail spoke of his passion for antiques and the care that characterises his work, offering an environment that would engage collectors and enthusiasts.
The aim was to create a virtual place that was not only functional and intuitive, but also reflected the authenticity and sophistication of the brand, making interaction with the gallery a unique experience, even online.
The solution
Performance, elegance and uniqueness online
The www.robertaebasta.com website was developed with a solid and scalable architecture, designed to guarantee high performance and maximum security.
It was realised with WordPress with a fully customised theme, optimised both in terms of code and structure to favour loading speed and indexing on search engines.
L'advanced integration with the catalogue of works has made it possible to enhance each piece in a unique way, thanks to detailed tabs, high-resolution images and an intuitive navigation experience. Particular attention was also paid to compatibility cross-deviceto offer a smooth and engaging experience to all users, both desktop and mobile.
SEO Strategy
The site's SEO architecture is designed to ensure optimal visibility on search engines, with a clear and well-organised structure.
The navigation has been divided into clear and relevant sections to facilitate indexing by search engines and allow users to easily find the desired information.
An optimised structure to support the site's visibility and accessibility goals, for more effective interaction with the public and an enhanced online presence of Robertaebasta.
The navigation has been divided into clear and relevant sections to facilitate indexing by search engines and allow users to easily find the desired information.
An optimised structure to support the site's visibility and accessibility goals, for more effective interaction with the public and an enhanced online presence of Robertaebasta.
Information Request System
We implemented an information request system within each product sheet, allowing users to request more details about the works they were interested in.
The aim was to ensure fast and professional handling of requests, improving interaction with the public and facilitating direct and timely communication.
The aim was to ensure fast and professional handling of requests, improving interaction with the public and facilitating direct and timely communication.
results
The solid SEO strategy, which led to an increase in traffic and more keywords being placed (even on the first page), combined with the work on navigation made more fluid and intuitive, contributed to a significant increase in enquiries.
Robertaebasta's online positioning thus lives up to its established offline reputation and prestige.
Robertaebasta's online positioning thus lives up to its established offline reputation and prestige.