Case Studies
Rent & Drive
Rent&Drive is an established long-term car rental company offering customised solutions for individuals, professionals and companies.
The site communicates the advantages of leasing in a clear and dynamic manner, presenting up-to-date offers, available models and useful information to guide users in their choice.
The site communicates the advantages of leasing in a clear and dynamic manner, presenting up-to-date offers, available models and useful information to guide users in their choice.
The challenge
Developing a solid, flexible and high-performance digital platform for Rent&Drive, capable of supporting a dynamic catalogue of vehicles and offers.
From a technical point of view, the project required a tailor-made system for the autonomous management of vehicle cards, the implementation of advanced search filters, an optimised structure for fast loading and a reliable infrastructure even in the presence of traffic peaks.
At the same time, the user experience must be simple and guided: navigation between offers must be smooth, the interface mobile-first and every interaction conversion-oriented, to turn visits into concrete leads.
From a technical point of view, the project required a tailor-made system for the autonomous management of vehicle cards, the implementation of advanced search filters, an optimised structure for fast loading and a reliable infrastructure even in the presence of traffic peaks.
At the same time, the user experience must be simple and guided: navigation between offers must be smooth, the interface mobile-first and every interaction conversion-oriented, to turn visits into concrete leads.
The solution
A solid, flexible and tailor-made base
To build a solid and easily scalable platform, we chose to develop the site on WordPress integrated with WooCommerce. This technical solution allows autonomous and intuitive management of the vehicle catalogue, while maintaining high standards in terms of performance, security and customisation. The flexibility of WordPress is combined with the management power of WooCommerce, giving Rent&Drive a versatile tool to publish, update and promote offers quickly and centrally, guaranteeing a smooth and optimised user experience.
Advanced Filters
To improve catalogue navigation, we have implemented a filter system that allows you to refine your search by category, fuel, gearbox, price, make and trim. An indispensable function to guide the user to the right car in just a few clicks.
Vehicle Sheet
Each vehicle has its own dedicated page, with a detailed description, technical characteristics, photos, monthly fee and information on the services included. A content designed to comprehensively answer users' frequently asked questions.
Contact form
The contact form is designed to collect profiled requests: thanks to pre-filled fields and a simplified flow, it allows Rent&Drive to receive more qualified leads and facilitate commercial follow-up.
FAQ Page
The FAQ section is designed to clearly answer the most common questions, enhancing the user experience and reducing queries to customer care. The answers are divided by topic and written in clear language and optimised to intercept relevant information queries. Content that helps the user and strengthens the site's organic ranking.
Responsive optimisation: mobile-first and performance at the core
All pages of the site are designed with a mobile-first approach to ensure a smooth and fast experience on every device. The layout architecture, loading times and readability of content are optimised to maximise usability and performance, in line with SEO best practices and Google's Core Web Vitals.
results
The platform developed enables Rent&Drive to communicate its offer more effectively, simplify internal management and improve the end-user experience.
A project that combines technical solidity and strategic value, transforming the site into a concrete digital asset to support business.
A project that combines technical solidity and strategic value, transforming the site into a concrete digital asset to support business.