Case Studies
NokepTV
NokepTV is a live singing contest on Sky Italia and web platforms, with the partnership of the best shopping centres in Italy.
The official website proved to be a crucial hub for the entire project: not only as a registration tool for participants, but also as a digital showcase for intercepting and showcasing the new promises of Italian music.
Fundamental is the work on identity and visual consistency, key elements to reinforce brand recognition and make the user experience smooth and engaging.
The official website proved to be a crucial hub for the entire project: not only as a registration tool for participants, but also as a digital showcase for intercepting and showcasing the new promises of Italian music.
Fundamental is the work on identity and visual consistency, key elements to reinforce brand recognition and make the user experience smooth and engaging.
The challenge
We manage the NokepTV project with the aim of intervening on various fronts: from updating the site technically and in terms of content, to the creation of new functional sections.
One of the central activities was the development of the landing page dedicated to the WinDance partner contest, designed to promote a clear and conversion-oriented browsing experience.
In parallel, we activated and managed targeted PPC campaigns designed to increase the visibility of the format, boost registrations and generate more traffic and online engagement.
One of the central activities was the development of the landing page dedicated to the WinDance partner contest, designed to promote a clear and conversion-oriented browsing experience.
In parallel, we activated and managed targeted PPC campaigns designed to increase the visibility of the format, boost registrations and generate more traffic and online engagement.
Digital partner of NOKEp TV Sky channel 809
Presence and Continuity
As the official Digital Partner of NokepTV and Sky Italia, we contributed to the enhancement of the entire project through targeted strategic solutions consistent with the identity of the format. Preserving the energy of the programme in an effective digital experience required continuity in online communication, while still managing to support a project with a high communication impact.
The site plays a central role as an active tool: a collection point for entries, a showcase for content and a platform capable of supporting the visibility of the contest. Through constant updating, optimisation and content management, we have contributed to strengthening a digital ecosystem consistent with the brand identity, capable of evolving together with the project.
The site plays a central role as an active tool: a collection point for entries, a showcase for content and a platform capable of supporting the visibility of the contest. Through constant updating, optimisation and content management, we have contributed to strengthening a digital ecosystem consistent with the brand identity, capable of evolving together with the project.
Landing Page - Win Dance
We created the landing page for WinDance, one of the contests organised by NokepTV, live on Sky Italia.
The aim was to create an intuitive interface, accessible from any device and able to guide the user naturally towards registration.
Design, visual hierarchy and interface are designed to offer an experience consistent with the identity of the format.
The aim was to create an intuitive interface, accessible from any device and able to guide the user naturally towards registration.
Design, visual hierarchy and interface are designed to offer an experience consistent with the identity of the format.
PPC Campaigns
Thanks to a paid strategy designed to enhance each stage of the contest, the campaigns on Facebook and Instagram totalled over 2.1 million views and coverage results with peaks of over +25.000%.
Tailor-made work between impactful creativity and targeted profiling turned advertising into a key tool to amplify the project and stimulate participation.
Tailor-made work between impactful creativity and targeted profiling turned advertising into a key tool to amplify the project and stimulate participation.
results
The integration of strategy, creativity and technology allowed NokepTV, in collaboration with Sky Italia, to strengthen its digital presence and maximise the visibility of the format on a national scale.
The site has established itself as a central hub for participation and communication, while PPC campaigns have generated significant numbers in terms of coverage, views and conversions.
An evolving project that has laid a solid foundation for future editions of the contest.
The site has established itself as a central hub for participation and communication, while PPC campaigns have generated significant numbers in terms of coverage, views and conversions.
An evolving project that has laid a solid foundation for future editions of the contest.