Case Studies
Just Roberta
Just Roberta is the official eCommerce of Roberta Tagliavinifamous antiquarian and TV face of "Cash or Trash - Who offers more?“.
The site is a personal and professional showcase of Roberta's taste, experience and vision in the world of antiques, design and vintage lifestyle. On justroberta.co.uk the user can purchase Roberta's items on the show.
The site is a personal and professional showcase of Roberta's taste, experience and vision in the world of antiques, design and vintage lifestyle. On justroberta.co.uk the user can purchase Roberta's items on the show.
The challenge
Building a digital space that reflects Roberta Tagliavini's unique identity: elegant, ironic, unmistakable.
Alongside the development and management of the eCommerce platform, a social profile management strategy to expand the community, tell the brand in an authentic tone and, in parallel, activate campaigns PPC on Facebook and Instagram that can bring qualified traffic and conversions.
Alongside the development and management of the eCommerce platform, a social profile management strategy to expand the community, tell the brand in an authentic tone and, in parallel, activate campaigns PPC on Facebook and Instagram that can bring qualified traffic and conversions.
The solution
Customised, simple yet refined graphics
We developed elegant, minimalist graphics, characterised by large spaces and refined typography, designed to enhance the beauty of the works.
The design is intended to create a sophisticated and classy atmosphere, perfectly in tune with the brand's identity, thus conveying the essence of antiques and modern antiques in an authentic and engaging way.
The design is intended to create a sophisticated and classy atmosphere, perfectly in tune with the brand's identity, thus conveying the essence of antiques and modern antiques in an authentic and engaging way.
Purchasing or Information Request System
On JustRoberta we have implemented a simple and secure purchasing system, with all the necessary information to encourage a purchasing decision. For those who have questions, a direct information request system is available, allowing for quick and personalised communication with the gallery team.
Managing social profiles
To support Just Roberta's growth, we did not limit ourselves to the e-commerce part: we worked in parallel on the brand's digital presence on social networks, a fundamental element to create community and stimulate sales.
We have defined a structured editorial plandesigned on the target audience and consistent with Roberta's distinctive style. The content is not limited to showing products, but tells stories, curiosities and details related to the world of antiques, conveying authority and passion.
Alongside the strategy we have original post and video productiondesigned to engage the community and give narrative continuity to the project: columns dedicated to unique pieces, behind-the-scenes insights and lighter formats to stimulate interaction and sharing.
In parallel, a strategy of social advertising (PPC) on Facebook and Instagram: campaigns aimed at increasing brand awareness and generating qualified traffic to e-commerce, with constant monitoring, A/B testing and optimisation of results.
Thanks to this integrated approach, social media became not only a communication channel, but a real growth engine for the Just Roberta project.
We have defined a structured editorial plandesigned on the target audience and consistent with Roberta's distinctive style. The content is not limited to showing products, but tells stories, curiosities and details related to the world of antiques, conveying authority and passion.
Alongside the strategy we have original post and video productiondesigned to engage the community and give narrative continuity to the project: columns dedicated to unique pieces, behind-the-scenes insights and lighter formats to stimulate interaction and sharing.
In parallel, a strategy of social advertising (PPC) on Facebook and Instagram: campaigns aimed at increasing brand awareness and generating qualified traffic to e-commerce, with constant monitoring, A/B testing and optimisation of results.
Thanks to this integrated approach, social media became not only a communication channel, but a real growth engine for the Just Roberta project.
results
JustRoberta has achieved concrete results thanks to an elegant and functional site that fully reflects Roberta Tagliavini's identity. The optimisation of the user experience has led to an increase in traffic and interactions, with a considerable increase in visits and enquiries. The purchasing system facilitated the purchase of works, consolidating the brand's presence in the world of e-commerce and increasing engagement with the public.