Case Studies
iOrganic
iOrganic specialises in the sale of natural and organic cosmetics, created to offer a selective, transparent and sustainable shopping experience. Recognised for their interest in the study and choice of ingredients used in their products and especially in the choice of brands sold.
It does not just offer green products, but builds a coherent narrative of organic ingredients, real effectiveness and carefully chosen brands.
The brand positioning is aimed at a conscious audience that seeks effective, honest solutions in line with personal and environmental values.
It does not just offer green products, but builds a coherent narrative of organic ingredients, real effectiveness and carefully chosen brands.
The brand positioning is aimed at a conscious audience that seeks effective, honest solutions in line with personal and environmental values.
The challenge
The site had to not only present the products, but also develop interest in the alternative qualities of natural products, while also trying to differentiate itself in a market as large as organic cosmetics. The same identity also had to be reflected on social media, to intercept the right audience.
The aim was to build a functional, clear and elegant site that would enhance the product selection and reflect the brand's key values: quality, transparency and sustainability.
The aim was to build a functional, clear and elegant site that would enhance the product selection and reflect the brand's key values: quality, transparency and sustainability.
The solution
We followed the entire e-commerce implementation process on the Shopifystarting from the brand identity up to the online launch.
On Shopify, we customised the theme and created all the key sections of the site: homepage, catalogue, product sheets, editorial pages and information area.
We designed aUX architecture direct and intuitive, designed to accompany the user in navigation and optimised for mobile use. We have worked on theSEO optimisationby taking care of the layout of meta-information, title hierarchies, URLs and key texts. The aim was to ensure a good organic ranking from launch, laying a solid foundation for the future visibility of the site.
The visual design was developed to convey elegant minimalism with an essential layout and fine details, in line with iOrganic's natural and sophisticated aesthetics. Each element was developed to maintain consistency between content, form and functionality.
In parallel, we dealt with the strategic copywritingsupporting the brand in defining the main texts and micro-texts, for transparent, accessible communication in tune with the tone of the project.
The work was completed with theintegration of marketing and tracking toolssuch as newsletters, analytics and automation, to prepare the site for organic and structured growth.
On Shopify, we customised the theme and created all the key sections of the site: homepage, catalogue, product sheets, editorial pages and information area.
We designed aUX architecture direct and intuitive, designed to accompany the user in navigation and optimised for mobile use. We have worked on theSEO optimisationby taking care of the layout of meta-information, title hierarchies, URLs and key texts. The aim was to ensure a good organic ranking from launch, laying a solid foundation for the future visibility of the site.
The visual design was developed to convey elegant minimalism with an essential layout and fine details, in line with iOrganic's natural and sophisticated aesthetics. Each element was developed to maintain consistency between content, form and functionality.
In parallel, we dealt with the strategic copywritingsupporting the brand in defining the main texts and micro-texts, for transparent, accessible communication in tune with the tone of the project.
The work was completed with theintegration of marketing and tracking toolssuch as newsletters, analytics and automation, to prepare the site for organic and structured growth.
Advanced Filters
In order to better convey the proximity and interest that iOrganic has towards its customers, numerous advanced filterswhich allow users to arrive at the product of interest very easily. Indeed, customers can choose products by general type or more in-depth by focusing on the type of skin and the need to be met.
This optimises the search process. It offers a more personalised and intuitive search experience.
This optimises the search process. It offers a more personalised and intuitive search experience.
Product sheet
The iOrganic product sheet was created for informative and educational purposes. Each product sheet features high-definition images, taken from multiple perspectives, to enhance every detail of the product.
Each image is designed to bring the customer closer to the real experience of the product, as if they already had it in their hands.
There are also detailed descriptions of the ingredients and their properties, as well as how to use the product. The certifications that the organic cosmetics market requires are listed.
Each image is designed to bring the customer closer to the real experience of the product, as if they already had it in their hands.
There are also detailed descriptions of the ingredients and their properties, as well as how to use the product. The certifications that the organic cosmetics market requires are listed.
results
The end result is an e-commerce that fully reflects iOrganic's identity: clean, consistent, essential.
The site combines a smooth user experience with a solid structure, offering a digital environment that is pleasant to navigate, functional and intuitive.
The products are emphasised through curated images, detailed cards and a visual narrative in line with the tone of the brand.
From a technical point of view, the Shopify platform has been optimised to guarantee stable performance, ease of management on the admin side, and possibilities for future growth, both in terms of catalogue and integrated marketing.
A project that combines aesthetics and strategy, designed to last over time and accompany the brand in all its evolutions.
The site combines a smooth user experience with a solid structure, offering a digital environment that is pleasant to navigate, functional and intuitive.
The products are emphasised through curated images, detailed cards and a visual narrative in line with the tone of the brand.
From a technical point of view, the Shopify platform has been optimised to guarantee stable performance, ease of management on the admin side, and possibilities for future growth, both in terms of catalogue and integrated marketing.
A project that combines aesthetics and strategy, designed to last over time and accompany the brand in all its evolutions.