Case Studies
GOBBO LIVING ROOMS
Gobbo Salotti is synonymous with quality craftsmanship and Italian design.
For over 50 years, the company has been creating custom-made sofas and armchairs, combining tradition and innovation to offer customised and durable products.
For over 50 years, the company has been creating custom-made sofas and armchairs, combining tradition and innovation to offer customised and durable products.
The challenge
Modernising the website and digital experience to reflect the excellence of the brand, offering users an intuitive and visually appealing experience, without losing the authenticity of craftsmanship.
The solution
We have created an elegant and functional site that emphasises the quality of the products. The platform has been optimised to offer easy navigation, with detailed product pages and content that tells the story and care behind each creation.
Advanced Filters
To improve the user's browsing experience, Gobbo Salotti has adopted an advanced filtering system that allows customers to find products quickly.i that respond to their specific tastes and needs.
Thanks to this system, users can filter products by characteristics such as type of coating, size, style and materials.
This advanced functionality simplifies the searchallowing customers to explore the entire Gobbo Salotti product range and view only those solutions that perfectly suit their environment and preferences.
The implementation of advanced filters not only optimises the user experience, but also increases the likelihood of conversion, making the purchasing process smoother and more effective.
Thanks to this system, users can filter products by characteristics such as type of coating, size, style and materials.
This advanced functionality simplifies the searchallowing customers to explore the entire Gobbo Salotti product range and view only those solutions that perfectly suit their environment and preferences.
The implementation of advanced filters not only optimises the user experience, but also increases the likelihood of conversion, making the purchasing process smoother and more effective.
Store locator
With a growing presence in the territory, Gobbo Salotti has introduced a Store Locator intuitive and interactive, designed to help customers easily find their nearest point of sale.
Integrated directly into the site, this tool allows users to enter their location and view available shops, with details of opening hours and contact information.
The Store Locator also offers directions, thus facilitating a seamless omnichannel experience and easing the transition from digital to physical shop.
This solution increases shop visibility, improves the customer journey and allows customers to experience Gobbo Salotti offline as well.
Integrated directly into the site, this tool allows users to enter their location and view available shops, with details of opening hours and contact information.
The Store Locator also offers directions, thus facilitating a seamless omnichannel experience and easing the transition from digital to physical shop.
This solution increases shop visibility, improves the customer journey and allows customers to experience Gobbo Salotti offline as well.
Outlet
Gobbo Salotti offers a section Outlet online that allows customers to purchase products directly at discounted prices, guaranteeing the brand's high quality and distinctive design at favourable conditions.
The Outlet selection includes sofas, armchairs and furnishing accessories that combine style and convenience, making shopping easy and safe thanks to a fully digital shopping experience.
Through the Outlet, Gobbo Salotti meets the needs of those who wish to furnish their homes with quality products, allowing them to complete their purchase directly on the site in just a few clicks.
This functionality improves accessibility to the brand's offering and allows customers to make informed choices, taking advantage of exclusive opportunities and with the convenience of e-commerce.
The Outlet selection includes sofas, armchairs and furnishing accessories that combine style and convenience, making shopping easy and safe thanks to a fully digital shopping experience.
Through the Outlet, Gobbo Salotti meets the needs of those who wish to furnish their homes with quality products, allowing them to complete their purchase directly on the site in just a few clicks.
This functionality improves accessibility to the brand's offering and allows customers to make informed choices, taking advantage of exclusive opportunities and with the convenience of e-commerce.
results
The new platform has led to a significant increase in user engagement and conversions. The site not only tells the story of Gobbo Salotti, but also best represents the craftsmanship and attention to detail that characterise the brand.