Case Studies
Checchi&Magli
Checchi & Magli is an international benchmark in the design and production of precision transplanters and seeders. With over 50 years of history and a global distribution network, the company combines mechanical innovation and Italian-made quality.
In 2024 he embarked with us on a path of Digital repositioning and B2B lead generation strategy, culminating in the launch of the new website in Maya platform built on a solid technical and content-based SEO foundation, designed to strengthen online visibility and generate qualified contacts from all over the world.
In 2024 he embarked with us on a path of Digital repositioning and B2B lead generation strategy, culminating in the launch of the new website in Maya platform built on a solid technical and content-based SEO foundation, designed to strengthen online visibility and generate qualified contacts from all over the world.
The challenge
Checchi & Magli was in a crucial phase: consolidating its international reputation and enhancing the digital channel as a relationship tool with dealers, retailers and professional farmers.
The main objectives were:
• Increasing qualified traffic from the target markets (Europe, North America, South America, Asia).
• Increasing the number of leads and contact requests by potential customers and distributors.
• Bringing the brand image up to date, through a Vision Identity consistent with the company's technological evolution and industry trends.
- Strategically integrating communication SEO, Content Marketing and PPC Campaigns for a consistent and high-performance digital presence.
The main objectives were:
• Increasing qualified traffic from the target markets (Europe, North America, South America, Asia).
• Increasing the number of leads and contact requests by potential customers and distributors.
• Bringing the brand image up to date, through a Vision Identity consistent with the company's technological evolution and industry trends.
- Strategically integrating communication SEO, Content Marketing and PPC Campaigns for a consistent and high-performance digital presence.
The solution
New website and advanced seo
The new site www.checchiemagli.com was designed as a information and business hub.
We have implemented a Advanced technical SEO (URL structure optimisation, performance, mobile, schema markup, Analytics tracking and Tag Manager) and a work on-page in-depth analysis based on strategic keywords related to products and international markets (“transplanters”, “potato planters”, “precision seeders”).Each section of the site has been designed to maximise organic visibility and encourage conversion through dedicated forms and targeted call-to-actions.
We have implemented a Advanced technical SEO (URL structure optimisation, performance, mobile, schema markup, Analytics tracking and Tag Manager) and a work on-page in-depth analysis based on strategic keywords related to products and international markets (“transplanters”, “potato planters”, “precision seeders”).Each section of the site has been designed to maximise organic visibility and encourage conversion through dedicated forms and targeted call-to-actions.
Vision Identity & Brand Refresh
We have redefined the Vision Identity of Checchi & Magli, with a more contemporary and technical visual and verbal language: high quality product images, clear and authoritative tone of voice, palettes and fonts consistent with the premium positioning of the brand.
The goal: to communicate innovation and reliability while maintaining the company's artisan roots and engineering DNA.
The goal: to communicate innovation and reliability while maintaining the company's artisan roots and engineering DNA.
Content Strategy & Editorial Plan (Meta, TikTok, Newsletter)
Our team manages the corporate editorial planfrom Meta and TikTok channels to monthly newsletters.
Content tells the brand through technical and emotional storytellingfocus on machinery, innovations, trade fair presence, dealer testimonials, tutorials and mechanical culture.
The aim is to generate empathic engagement and recognisability also in B2B contexts, turning each piece of content into a point of contact with the international network
Content tells the brand through technical and emotional storytellingfocus on machinery, innovations, trade fair presence, dealer testimonials, tutorials and mechanical culture.
The aim is to generate empathic engagement and recognisability also in B2B contexts, turning each piece of content into a point of contact with the international network
Pay-Per-Click Campaigns (Meta & Google)
In parallel, we manage the PPC campaigns on Meta and Google: search, display and remarketing.
The campaigns are geared towards international lead generation, with localised ads and dedicated landing pages.
Thanks to a data-driven strategy, the media budget is optimised monthly according to performance and seasonality of the agricultural markets.
The campaigns are geared towards international lead generation, with localised ads and dedicated landing pages.
Thanks to a data-driven strategy, the media budget is optimised monthly according to performance and seasonality of the agricultural markets.
results
Only two months after the launch of the new site:
The brand image was renewed and upgraded, with a visual and narrative tone in line with the company's industrial and digital evolution.
Qualified traffic from foreign markets has increased significantly, with a substantial growth of qualitative contact requests from potential customers.
The brand has reached excellent levels of organic positioning for the main product and category keywords.
PPC campaigns generated valuable leads, helping to strengthen international presence and brand awareness.
The brand image was renewed and upgraded, with a visual and narrative tone in line with the company's industrial and digital evolution.
Qualified traffic from foreign markets has increased significantly, with a substantial growth of qualitative contact requests from potential customers.
The brand has reached excellent levels of organic positioning for the main product and category keywords.
PPC campaigns generated valuable leads, helping to strengthen international presence and brand awareness.