Case Studies
Alexander Smith
Alexander Smith is a footwear brand born to revolutionise the concept of luxury trainers.
The collections combine contemporary design innovation with traditional Italian craftsmanship.
Each shoe tells a story of elegance and urban style, designed for a modern, quality-conscious audience.
The collections combine contemporary design innovation with traditional Italian craftsmanship.
Each shoe tells a story of elegance and urban style, designed for a modern, quality-conscious audience.
The challenge
Expressing the innovation and sophistication of the brand through an e-commerce platform.
The site had to not only highlight the quality and design of the trainers, but also offer an engaging user experience that lived up to the expectations of a demanding clientele in the competitive luxury footwear sector.
The site had to not only highlight the quality and design of the trainers, but also offer an engaging user experience that lived up to the expectations of a demanding clientele in the competitive luxury footwear sector.
The solution
We have developed a site that balances elegance and functionality. The dynamic and interactive design enhances the collections, with high-resolution images and intuitive navigation.
This is complemented by direct integration with the management system for real-time control of stock availability and centralised management of product information.
This is complemented by direct integration with the management system for real-time control of stock availability and centralised management of product information.
Advanced Filters
For a brand such as Alexander Smith, where variety in style, material and detail is paramount, they have implemented advanced filters which allow users to easily select the desired features. Customers can filter models according to criteria such as colour, size, material and style, quickly finding the shoes that best suit their individual look and preferences.
This feature optimises the search process and reduces browsing time, offering a personalised and intuitive shopping experience, resulting in a higher likelihood of conversion.
This feature optimises the search process and reduces browsing time, offering a personalised and intuitive shopping experience, resulting in a higher likelihood of conversion.
Product sheet
La product data sheet by Alexander Smith is designed to offer an immersive and informative shopping experience. Each card includes high-resolution images showing the product from different angles, allowing the customer to appreciate every detail of the shoe.
There are also detailed descriptions and technical specifications on materials, dimensions and distinctive features such as inserts and finishes. Thanks to an intuitive design, key information such as size availability, colour variants and shipping times are easily accessible. The product sheet also includes suggestions of related items, enticing the user to explore further options in line with their own style.
This approach optimises the browsing experience and facilitates informed purchasing decisions, contributing to a higher conversion rate.
There are also detailed descriptions and technical specifications on materials, dimensions and distinctive features such as inserts and finishes. Thanks to an intuitive design, key information such as size availability, colour variants and shipping times are easily accessible. The product sheet also includes suggestions of related items, enticing the user to explore further options in line with their own style.
This approach optimises the browsing experience and facilitates informed purchasing decisions, contributing to a higher conversion rate.
results
The new site strengthened Alexander Smith's positioning in the high-end footwear market.
The company saw an increase in online sales and more user interaction, consolidating its image as an innovative brand.
The company saw an increase in online sales and more user interaction, consolidating its image as an innovative brand.